Google Analytics Archives — Michael Wilson, Digital Strategy

New Year’s Resolution: Developing a Search Engine Strategy

By Michael Wilson | January 4, 2021

Get your search engine strategy set-up properly in January and then make sure to conduct monthly evaluations and strategy sessions each month.

Better Analytics for Small Businesses: Filtering Out Fake Traffic

By Michael Wilson | November 28, 2016

Small business owners need to understand how to make sense of their web analytics before taking actions based on the data. Increasingly, bots and spammers are adding noise that needs to be filtered out before jumping to conclusions.