A 15-Minute Monthly Test for Your Website's Forms
Contact forms, signups, and booking links depend on outside services and can stop working quietly. A short test you can run from your phone, and how I build forms so nothing is lost.
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Wilson Digital Strategy
Insights & Ideas
Practical thinking on AI strategy, cybersecurity, digital marketing, and web technology — written for people running real businesses.
The AI Buildout Is a War Budget
For most of history, societies spent heavily just to survive. The AI buildout looks like a bubble only if you forget that, and the West has been forgetting it since 1945.
Read More →The Most Expensive Part of Software Is the Screen
Wall Street calls it the SaaSpocalypse. From inside government IT, it looks like the end of paying developers to move columns around on a report.
Read More →We Put an llms.txt on Every Site. We Cannot Prove It Does Anything.
Vendors are selling llms.txt as an AI visibility tactic. Google has said it does not use the file. Why we still ship one, what it is actually good for, and what does move the needle.
Read More →Your Year-End Campaign Is Ready. Your Donation Page Is Not.
Your appeal will send donors down a path you probably have not walked. The five places it usually breaks, what to fix before the appeal goes out, and what to leave until January.
Read More →Your Website Changed Last Month. Nobody Touched It.
Nobody edited your site last month. It changed anyway. Why websites drift on their own, why most only get checked after something breaks, and what changed about the economics of checking.
Read More →The ADA Deadline Moved. Your Budget Calendar Did Not.
DOJ pushed the Title II web accessibility date to April 2028 for smaller public entities. Counted in budget cycles rather than months, that is one or two remaining chances to fund the work.
Read More →You Are Probably Using AI Backwards
Most businesses use AI to write faster. The larger return comes from handing it your process and asking what is wrong with it. What that question turned up in my own business, and where to point it in yours.
Read More →Go Beyond Websites: The Power of Building Web Apps
Your website can do more than sit there. What changed, what we have been building for our own business and for clients, and how an interactive tool can serve both your customers and your staff.
Read More →The Grant Nobody Applies For: How AI Can Give Your Nonprofit a Grants Program Without a Grants Person
Most small nonprofits do not have a dedicated grants person. Here is how AI can turn grant discovery and writing into a repeatable process any volunteer can run.
Read More →What Government Taught Me About AI That Every Business Owner Needs to Hear
A year spent training New Hampshire's public workforce on AI revealed something most consultants skip: the technology is the easy part. Your people are the whole game.
Read More →WordPress Worked Fine Until AI Started Picking Locks
Why AI-powered attacks have fundamentally changed the risk calculus for every WordPress site owner — and what to do about it.
Read More →How to Get Google Reviews and Achieve a 5.0 Rating
A complete guide to building a review strategy that earns trust, drives traffic, and keeps your rating at the top.
Read More →What We Learned in Our First 6 Months Running a YouTube Channel (And How AI Supercharged the Process)
A deep, honest breakdown of what worked, what didn't, and how AI quietly became one of our most valuable tools along the way.
Read More →How to Create a Custom News Report with GenAI
A step-by-step guide to replacing legacy news feeds and social media scrolling with an AI-powered custom news report tailored to your interests.
Read More →What Is PII and PHI? How to Protect Personal Information While Communicating Online
Protect your own information and better respect the information of others with these practical rules of the road for staying safe online.
Read More →Mastering Email Organization: The Best Strategies for a Clutter-Free Inbox
The best ways to maintain a more organized email inbox, reduce stress, and make sure nothing important falls through the cracks.
Read More →What Are Passkeys? And Could Passwords Soon Be a Thing of the Past?
Passkeys are here to replace your passwords. That means you should take advantage of these convenient and more secure tools today.
Read More →Inbox Zero: Tips for Efficient and Productive Email
Inbox Zero is a strategy for handling email by always trying to keep your inbox empty — or as close to empty as possible.
Read More →New Year's Resolution: Developing a Search Engine Strategy
Get your SEO off to a good start and set your website, social media, and overall marketing plans on a solid footing for the year ahead.
Read More →A Mid-Year Review of Your Cyber-Hygiene
Most of us like to think we're doing a good job protecting ourselves online. The data says otherwise. Here's your mid-year checkup.
Read More →4 Keys to Protecting Your Reputation
Four actionable tips to help you manage your digital presence and become more deliberate about protecting your reputation online.
Read More →3 Tech Tactics to Improve Your Recruitment and Retention Efforts
Three technology-driven approaches that can meaningfully improve how you attract, evaluate, and keep top talent.
Read More →Every Business Needs an Incident Response Plan
An Incident Response Plan is a critical step to understanding your vulnerabilities and preparing a clear path forward when something goes wrong.
Read More →Businesses Reporting Sharp Rise in Email Phishing
More than half of business executives reported an increase in suspicious email activity. Here's what your organization needs to know and do.
Read More →For Two-Factor Authentication, Choose Apps Over Phone Number-Based Methods
The choice between app-based and SMS-based 2FA isn't just a preference — one is meaningfully more secure than the other.
Read More →"Smart Contracts" Is the Feature That Makes HR Blockchains So Dynamic
A continuation of the Blockchain for HR series with concrete examples of why smart contracts are poised to disrupt common business processes.
Read More →What Is an HR Blockchain? A Glimpse at the Future of HR Data
An HR Blockchain might help you manage payroll around the world, certify candidate identities, or protect your organization's proprietary data.
Read More →Q&A on Artificial Intelligence in the Workplace
Real questions from HR professionals about AI adoption, cybersecurity risk, data concerns, and how far automation will actually go.
Read More →New HR Jetpack Course: "AI for HR"
A new course diving into the specific HR functions expected to be reshaped by artificial intelligence in the near future.
Read More →Scarlet Letter Coming for Non-SSL Sites
Beginning in July 2018, Google Chrome started labeling sites without SSL certificates as "Not Secure." Here's what every website owner needs to know.
Read More →Artificial Intelligence for Business: Automating or Augmenting Your Workforce?
For you and your organization, it's important to start thinking about how work is done and which parts are ripe for an AI-driven change.
Read More →What Do You Mean My Web Hosting Is Outdated?
Make better-informed decisions about your web hosting by understanding what PHP is and what it means for owners of WordPress sites.
Read More →4 Tips to Improve Your Social Media Marketing
In my first week working with a new client, these are the four social media marketing fixes I make every single time.
Read More →WannaCry Ransomware: What HR Professionals Need to Know
A recap of a live chat covering how WannaCry spread, why it was so dangerous, and how HR professionals should think about cybersecurity readiness.
Read More →Beware of Fake Facebook Accounts
Fake Facebook accounts copy aspects of your profile to trick your friends and family. Learn how to spot them and what to do.
Read More →95% of Enterprises Found Employees Trying to Bypass Security
The data confirms what we all know anecdotally: people get frustrated by security restrictions and find workarounds — creating real organizational risk.
Read More →Android Passes Windows in Web Market Share
Android now represents a greater share of web usage than Windows. Here's what that shift means for your website and digital strategy.
Read More →What Should You Do When Your Facebook Is Hacked?
A practical guide for anyone who believes their Facebook has been compromised — what to do, in what order, and how to prevent it from happening again.
Read More →Guide to Creating Strong Passwords
Understand how attackers break passwords, and use that knowledge to build credentials that are genuinely hard to crack.
Read More →Getting Started with Two-Factor Authentication
Why and how to set up 2FA for your email, social media, and other important accounts — with step-by-step instructions.
Read More →Drone Journalism Is Breathtaking (and Illegal?)
The law is going to have to catch up with technology before drone journalism can go mainstream — but the imagery it produces is already stunning.
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