Put AI to Work for You.
Whether you're a solopreneur, a growing business, a nonprofit, or a government agency, we help you cut through the noise and use AI to do more with less.
Who We Serve
Each track has its own tools, strategy, and training, built around the real challenges you face.
Solopreneurs
You are the business. AI should be your staff, your marketing team, and your strategist, all at once.
Do More. Hire No One. →Business Owners
You have a team, overhead, and processes. AI should multiply your people and protect your margins.
Grow My Business →Nonprofits
Mission-driven, not margin-driven. AI helps your team spend less time on paperwork and more on impact.
Multiply Your Impact →Government
AI is reshaping public services. We help leaders navigate adoption responsibly, with real public sector experience.
Adopt AI Responsibly →
A New Hampshire Family Business.
Wilson Digital Strategy is a family business, owned and run by husband and wife: Michael Wilson and Kaitlin Lapham, based in New Hampshire's Lakes Region. We pair deep technical and strategic experience with clear, human communication.
We've lived and worked where many of our clients have, from the Lakes Region of New Hampshire, across New England to the edges of Cape Cod, and beyond, serving a wide range of businesses across industries and locations. We believe strongly in leaving everyone better than we found them.
Michael Wilson, CPM
Strategy & BuildMichael leads the strategy and build side of the business. He holds the Certified Public Manager credential and has spent more than 15 years at the intersection of business and technology, including public-sector IT work with the State of New Hampshire. That background gives him a perspective most consultants don't have: he understands procurement, public accountability, and the real friction of making change happen inside an organization. Today he brings that practical approach to AI, helping solopreneurs, businesses, nonprofits, and government leaders cut through the hype and put these tools to work.
Kaitlin Lapham
Communications & BrandKaitlin is co-owner and the communications voice of the business. She holds a Master's degree in Gerontology from Webster University and a Bachelor's in Psychology from the University of North Carolina at Charlotte, and she brings more than a decade of client-centered experience built on listening, clarity, and genuine human connection. She's especially strong on the things that make a brand feel human: messaging, social media, and making sure the people we work with feel understood and well cared for.
From Conversation to Action
Every engagement starts with understanding your situation. Here's the path from first contact to measurable results.
Free Consult
We meet for one hour, no cost, no pitch. We learn about your goals and you get our honest assessment.
Current State Report
We deliver a written SWOT analysis of your digital and AI posture, specific to your situation.
Review Together
We walk through the report over Zoom. You decide if we're the right fit. No pressure, just clarity.
Build & Execute
We get to work with defined deliverables, timelines, and measurable outcomes.
Ready to Put AI to Work?
Start with a free one-hour consultation. No pitch, no obligation, just an honest conversation about where you are and what's possible.
Or reach us directly: hello@wilsondigitalstrategy.com | 401.477.0696