Websites and Tech Help from People You Know.
Wilson Digital Strategy is Michael and Kaitlin, a husband-and-wife team in New Hampshire's Lakes Region. We build, host, and look after websites for small businesses and nonprofits, and we're the people you call when the tech stops cooperating.
One Team for Your Whole Setup
Most clients come to us for one of these and stay for the rest. Because one team knows your website, your hosting, and your accounts, nothing falls between vendors.
Websites
Custom websites that load fast, read well on a phone, and meet accessibility standards. You approve every page before it goes live, and we can show you how to make your own edits.
Hosting and Care
We host your site, keep it backed up and secure, and check it every month, so a broken contact form or an expiring certificate gets caught before your customers notice.
IT Support
Email, domain names, Microsoft 365 or Google Workspace, and the accounts nobody remembers setting up. When something stops working, you call us and we sort it out.
Digital Strategy
Search, Google reviews, social media, and newsletters, planned around what your business needs this year and measured so you can see what is working.
Built Around Your Situation
A one-person business, a growing company, and a nonprofit need different things from the same tools. Each page shows what working with us looks like for you.
Solopreneurs
You are the business. We handle the website, email, and tech so your time goes to the work you're paid for.
Get Your Time Back →Business Owners
You have a team and customers who expect things to work. We keep your website and systems dependable as you grow.
Grow My Business →Nonprofits
Your budget belongs to the mission. We give you a professional website, a working donation path, and a tech setup sized for a nonprofit.
Multiply Your Impact →Government
Michael's years in New Hampshire state IT shape how we work with every client: plan carefully, document the work, and account for every dollar.
Our Public-Sector Background →
A New Hampshire Family Business.
Wilson Digital Strategy is a family business, owned and run by husband and wife: Michael Wilson and Kaitlin Lapham, based in New Hampshire's Lakes Region. We pair deep technical and strategic experience with clear, human communication.
We've lived and worked where many of our clients have, from the Lakes Region of New Hampshire, across New England to the edges of Cape Cod, and beyond, serving a wide range of businesses across industries and locations. We believe strongly in leaving everyone better than we found them.
Michael Wilson, CPM
Strategy & BuildMichael leads the strategy and build side of the business. He holds the Certified Public Manager credential and has spent more than 15 years at the intersection of business and technology, including public-sector IT work with the State of New Hampshire. That background gives him a perspective most consultants don't have: he understands procurement, public accountability, and the real friction of making change happen inside an organization. Today he builds and looks after websites and systems for small businesses and nonprofits, and he brings the same practical approach to AI, helping clients use it where it earns its place.
Kaitlin Lapham
Communications & BrandKaitlin is co-owner and the communications voice of the business. She holds a Master's degree in Gerontology from Webster University and a Bachelor's in Psychology from the University of North Carolina at Charlotte, and she brings more than a decade of client-centered experience built on listening, clarity, and genuine human connection. She's especially strong on the things that make a brand feel human: messaging, social media, and making sure the people we work with feel understood and well cared for.
Modern Tools, Personal Service
We use AI throughout our own work, the same way we use any good tool. It lets a two-person team check every client site each month, draft and test changes quickly, and keep our prices within reach of a small business or nonprofit budget.
Every page, fix, and recommendation is reviewed and signed off by one of us. You work with Michael and Kaitlin directly, and you always know who did the work.
If you want to use AI in your own business, we teach that too. Michael has led AI workforce training in the public sector and writes about practical AI on our blog, so the advice comes from doing the work.
From Conversation to Action
Every engagement starts with understanding your situation. Here's the path from first contact to measurable results.
Free Consult
We meet for one hour, no cost, no pitch. We learn about your goals and you get our honest assessment.
Current State Report
We deliver a written review of your website and digital setup: what is solid, what needs attention, and what to fix first.
Review Together
We walk through the report over Zoom. You decide if we're the right fit. No pressure, just clarity.
Build & Execute
We get to work with defined deliverables, timelines, and measurable outcomes.
Tell Us What You Need
Start with a free one-hour consultation. No pitch, no obligation, just an honest conversation about where you are and what's possible.
Or reach us directly: hello@wilsondigitalstrategy.com | 401.477.0696