Small business & nonprofit technology
Your website, looked after.
Wilson Digital Strategy is Michael and Kaitlin, a husband-and-wife team in New Hampshire's Lakes Region. We build, host, and look after websites for small businesses and nonprofits, and we're the people you turn to when the tech stops cooperating.
- 5.0 on Google
- 50+ websites checked daily
- Accessible to WCAG 2.1 AA
- Security certificate
- Security headers
- Software versions
- File permissions
- Exposed files
- Search basics
Every site we manage,
every morning.
- 50+websites we check every morning
- 15+years in digital strategy and IT
- 5.0rating from our clients on Google
- 1team for your whole setup
What we look after
Everything between you and your customers, in one set of hands.
Most small businesses have one vendor for the domain, another for hosting, a third for the website, and nobody in charge of the whole. When something breaks, everyone points somewhere else.
We take the whole stack. That means one place to ask, and a team that already knows your setup when you write.
Your name, and the mail that carries it
Your domain is the address everything else hangs on. We register or move it, keep it renewing, and set up business email through Google Workspace or Microsoft 365 with the records that keep your mail out of spam folders.
- Domain registration, transfers, and renewals
- Business email setup and moves
- Mail authentication: SPF, DKIM, and DMARC
- DNS changes made right the first time
What you stop worrying aboutThe renewal notice you can never tell apart from a scam.
Managed hosting we check every day
Your site runs on managed cloud hosting with daily backups, a security certificate, and the standard security headers from the first day. On top of that sits our own layer: the daily check, current software, and file permissions kept tight.
- Managed hosting with daily backups
- Security certificate and headers
- Automated checks every morning
- Software kept current
What you stop worrying aboutHearing that your site was down from a customer.
A custom site that is fast, accessible, and yours
We build each site by hand on our own framework, without page builders or plugin stacks. Pages load fast, read well on a phone, and meet the WCAG 2.1 AA accessibility standard. You approve every page before it goes live, and you own the result outright.
- Custom design around your business
- Accessibility checked on every page
- Search basics on every page
- Simple editing, or we make changes for you
What you stop worrying aboutA site you hesitate to send people to.
Get found by the people already looking
Most customers search before they call. We set up and tend your Google Business Profile, help you collect reviews, tune your pages for local search, and plan newsletters and social posts you can keep up with.
- Google Business Profile setup and care
- A simple routine for collecting reviews
- Local search tuning
- Newsletter and social plans sized to your time
What you stop worrying aboutWondering why the business down the road shows up first.
The accounts and settings nobody remembers setting up
Shared files, staff accounts, Microsoft 365 or Google Workspace, two-step sign-in, and the login only one person ever knew. When something stops working, you email us and we sort it out, or tell you plainly who can.
- Account and password cleanup
- Two-step sign-in for the whole team
- Shared files and permissions
- A real person when something breaks
What you stop worrying aboutThe question of who to ask.
The daily check
Every morning at 5 a.m., a script visits every site we manage.
It reads each site the way a search engine or an intruder would, and compares what it finds with the day before. It changes nothing on your site. When something new turns up, it reaches our inbox before you start your day.
- It looks. Certificates, security headers, software versions, file permissions, files that should not be public, and the basics search engines read.
- It compares. Only what changed since yesterday gets reported, so a real problem never hides in a long list.
- A person decides. Michael reads the report, fixes what is ours to fix, and emails you about anything that needs your say.
- 05:00shop.examplecertificatevalid, 74 days ✓
- 05:00shop.exampleheaders5 of 5 sent ✓
- 05:01shop.examplesoftwarecurrent ✓
- 05:01nonprofit.examplepermissionsnone open ✓
- 05:01nonprofit.exampleexposed files! old-backup.zip, flagged
- 05:02nonprofit.examplesearch basicstitle, description ✓
- 05:02summary2 sites! 1 new item for Michael
From our Google reviews
What clients say
After two weeks of working with Michael, I started receiving regular consult requests from new clients who found me directly through Google search, which had happened infrequently in the past.
★★★★★
I LOVE my new website!! Michael did a fantastic job and I would highly recommend him!
Who we help
Built for the people who run things themselves.
A one-person business, a growing company, and a nonprofit need different things from the same tools. Here is what working with us looks like for each.
Small businesses
You have customers who expect things to work. We keep your website, email, and accounts dependable as you grow.
For small businessesNonprofits
Your budget belongs to the mission. We give you a professional site, a working donation path, and tech sized for a nonprofit.
For nonprofitsSolopreneurs
You are the business. We handle the website, email, and tech so your time goes to the work you're paid for.
For solopreneursWhere AI fits
Modern tools, personal service.
We use AI in our own work, the same way we use any good tool. Here is the plain split between what the tools do and what we do.
What the tools do
- Run the daily check across every site we manage
- Draft and test changes quickly
- Help with first drafts, which we then edit
- Keep our prices within reach of a small budget
What Michael and Kaitlin do
- Decide what your business actually needs
- Review and sign off every page, fix, and recommendation
- Answer your email ourselves, and remember your situation
- Tell you plainly when something is not worth doing
If you want to use AI in your own business, we teach that too. Michael has led AI workforce training in the public sector. AI training and strategy
Who you'll work with
Meet Michael and Kaitlin.
Wilson Digital Strategy is Michael Wilson and Kaitlin Lapham, husband and wife, working from New Hampshire's Lakes Region with clients across New England and Cape Cod.
Michael Wilson, CPM
Strategy and buildMore than 15 years at the meeting point of business and technology, including public-sector IT with the State of New Hampshire.
Kaitlin Lapham, M.A.
Communications and brandA master's in gerontology and more than a decade of client-centered work built on listening and making people feel understood.
How it works
From first hello to looked after
Free consult
One hour, no cost, no pitch. We learn what you need and give you an honest read.
Written review
A plain-language review of your website and setup: what's solid, what needs attention, and what to fix first.
Decide together
We walk through it on a video call, with the scope and the price in writing. You decide if we're the right fit.
Build, then look after
Defined work on a timeline you can hold us to. Then the daily checks start, and we stay.
Free, and no pitch
Let's talk about your website.
Start with a free one-hour consultation. You'll leave with an honest read on where things stand, whether or not we work together.